Brian Seaton: Store Manager at The Dispensary “The perception that consuming cannabis is bad really needs to change. Forbidding us to consume in public only allows the stereotype of cannabis as a harmful drug to continue.” Are you originally from Northern Nevada? I was born and raised in Sparks, Nevada, Reno will always be home […]

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Brian Seaton: Store Manager at The Dispensary

“The perception that consuming cannabis is bad really needs to change. Forbidding us to consume in public only allows the stereotype of cannabis as a harmful drug to continue.”

Are you originally from Northern Nevada?

I was born and raised in Sparks, Nevada, Reno will always be home to me and my family.

What are your favorite strains and cannabis products?

My favorite strains are usually sativa dominant hybrids and my current favorite is Ting by HSH. I like citrus notes and Ting has an amazing grapefruit aroma and taste. Also, with the high myrcene content, it is relaxing after a long work day. Concentrates and vape pens have always been favorites because they are simple and discrete.

What led you to the cannabis industry?

As a bartender for many years, alcohol was never a thing for me, but cannabis was. Enjoying a great smoke after work helps me to unwind and get to bed. I was lucky enough to help open The Dispensary in Las Vegas in April 2016.

What was your most unique customer experience?

I have had many great experiences with patients & customers, but one in general was a retired truck driver with really bad arthritis in his hands. His hands hurt so bad he could not hold a pen most days. I was able to help him out with a 1:1 THC/CBD balm the day he stopped in. He was the first customer the next morning and almost in tears when he asked how much he could legally buy because it helped so much.

What changes would you like to see made in the Nevada cannabis industry?

Nevada has really proven itself as a state that can set up marijuana policy and implement it in a very timely fashion. Not all the rules made are made with the best information available so we end up making changes to try and accommodate and get the best possible framework to sell cannabis. We all would love to see some type of banking system open up to allow for a smoother retail experience. We deal with a lot of very antiquated ways of doing things due to the limitation on banking. The other major area we would like to see worked on is providing areas for people to consume. This is an area that really should be addressed sooner rather than later and kicking the can down the road does not really help anybody. The perception that consuming cannabis is bad really needs to change. Forbidding us to consume in public only allows the stereotype of cannabis as a harmful drug to continue. This needs to change and consumption lounges and special events need to be allowed for the consumption of cannabis. Only then can we break the stereotypes and have everybody understand the true benefits of this amazing plant.

What impact do you feel recreational will have on Nevada?

Nevada is poised to be the proving ground for a well regulated and highly medicated tourist cannabis industry. There is the direct impact the state will see from the tax revenue generated by the sales of this amazing product. That of course is not the only benefit. There will be extra revenue generated from new business that will help fuel a very vibrant economy. Gentrification of run down areas has already begun due to increased property values for commercial real estate as more and more grow warehouses, production facilities and dispensaries come online and expand. This of course is all very small compared to the real impact we are having on the perception of cannabis. Exposing more and more people to the ability to purchase cannabis legally in a safe retail environment is by far the biggest impact we see from this historical and very important change.

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